PPC Manager

Our Client

A growing and vibrant marketing company, working independently for all the group businesses, is looking for an experienced PPC Manager to promote their portfolio gaming brands in London. The PPC Manager will deliver our PPC strategy through having ownership of the PPC channel and drive outstanding results across all engines and multiple products and countries.

Key responsibilities:

• Manage the PPC budgets across various brands
• Responsible for driving optimum results and achieving aggressive targets across various campaigns, engines, countries
• Plan monthly spend, keyword/ad copy strategy
• Provide comprehensive management reporting on a regular basis
• Drive processes around optimisation of main KPIs with focus on CPA and ROI
• Responsible for the relationship with account managers of different publishers
• Closely liaising with the SEO team to ensure that where appropriate we are maximising our total opportunity from search
• Maintain a pulse on key trends in the PPC and online marketing industry
• Implement best-of-breed techniques around creative testing, landing page testing, keyword expansion and negative keyword definition
• Support other marketing efforts with knowledge and experience
• Ensure PPC is co-ordinated with the rest of the marketing strategy
• Ensuring the compliance of responsible gaming protocols
• Any other duties as requested by your manager

Skillset required

• 3+ years of proven expert level PPC experience
• Strong administrative and organisational skills to operate effectively in a fast moving and dynamic environment
• Experience managing multiple PPC campaigns, preferably in in the online gambling sector
• Ability to simultaneously manage a range of tasks, prioritising, working under pressure to tight deadlines and the ability to take ownership of daily workload
• Excellent knowledge of working on DoubleClick (Search Ads) or similar PPC campaign management tools
• Experience in aggregator / comparison websites and their optimization desirable
• Strong analytical approach and experience with testing ad copy, landing page, keyword strategies etc;Exceptional communication skills - for both ad copy and reporting purposes
• Experience in advanced Excel data analysis work
• Excellent analytical skills;Data driven and business-oriented
• Drive to exceed targets and grow the accounts
• Understanding of online marketing in general and the role PPC plays within online marketing
• A strong, committed team player
• A valid UK Visa.

The Benefits

A highly competitive salary, with bonus, life insurance, health insurance and a multitude of other benefits aside form the excellent and dynamic team environment.