PPC Manager

Reference:
917760
Industry Specialisation:
I.T., Online Gaming
Industry Sector
Corporate
Salary:
£45,000 to £50,000 Per Annum
Town/City:
London
Contract Type:
Permanent

Our Client

A successful and dynamic online gaming organisation is looking for a PPC Manager to work within their team to further build and grow the business.

Job Purpose

  • Responsible for creating, launching and managing PPC campaigns across multiple search engines and various bingo & casino brands. An analytical individual, who has strong numerical skills and good verbal and written communication
  • Accountable for having ownership of accounts and efficiently managing core KPIs

Main Accountabilities and Responsibilities           

  • Manage the PPC budgets across various brands and ensure we are on track to reach agreed KPIs.
  • Plan spend, keyword and ad copy strategy.
  • Responsible for growing and optimising keyword portfolio, creating and testing ad copies and landing pages
  • Implement best-of-breed techniques around creative testing, landing page testing, keyword expansion and negative keyword definition
  • Responsible for driving optimum results and achieving aggressive targets across various campaigns, engines, countries. Ensuring the focus is on ROI as well as other core KPIs
  • Provide comprehensive management reporting on a regular basis
  • Establish and maintain relationship with account managers of different publishers
  • Maintain a pulse on key trends in the PPC, online marketing and gambling industry, including compliance related topics.
  • Ensuring all advertising is responsible and in line with gambling protocols
  • Support other marketing efforts with knowledge and experience.
  • Ensure PPC is coordinated with the rest of the marketing strategy
  • Any other duties as requested by your manager or the company.

Knowledge, Expertise and Qualifications

  • At least 3 years PPC experience
  • Active, hands-on experience managing PPC campaigns is essential
  • Experience of Third Party Software - for example SearchAds, Marin, Kenshoo etc
  • Excellent communication skills - for both ad copy and reporting purposes
  • Understanding of online marketing in general and the role PPC plays within online marketing
  • Experience in advanced Excel data analysis work
  • Online Gaming experience desirable

Personal Qualities

  • Strong analytical and communication skills, with a very strong commercial awareness and focus
  • Ability to simultaneously manage a range of tasks, prioritising, working under pressure to tight deadlines and the ability to take ownership of daily workload
  • Excellent written and verbal skills, with a strong attention to detail and ability to present to senior stakeholders
  • Data driven and business-oriented
  • Drive to exceed target

Benefits

An enviable working environment, along with a competitive salary and benefits.