PPC Manager

Our Client

A successful and dynamic online gaming organisation is looking for a PPC Manager to work within their team to further build and grow the business.

Job Purpose

• Responsible for creating, launching and managing PPC campaigns across multiple search engines and various bingo & casino brands. An analytical individual, who has strong numerical skills and good verbal and written communication
• Accountable for having ownership of accounts and efficiently managing core KPIs

Main Accountabilities and Responsibilities           

• Manage the PPC budgets across various brands and ensure we are on track to reach agreed KPIs.
• Plan spend, keyword and ad copy strategy.
• Responsible for growing and optimising keyword portfolio, creating and testing ad copies and landing pages
• Implement best-of-breed techniques around creative testing, landing page testing, keyword expansion and negative keyword definition
• Responsible for driving optimum results and achieving aggressive targets across various campaigns, engines, countries. Ensuring the focus is on ROI as well as other core KPIs
• Provide comprehensive management reporting on a regular basis
• Establish and maintain relationship with account managers of different publishers
• Maintain a pulse on key trends in the PPC, online marketing and gambling industry, including compliance related topics.
• Ensuring all advertising is responsible and in line with gambling protocols
• Support other marketing efforts with knowledge and experience.
• Ensure PPC is coordinated with the rest of the marketing strategy
• Any other duties as requested by your manager or the company.

Knowledge, Expertise and Qualifications

• At least 3 years PPC experience
• Active, hands-on experience managing PPC campaigns is essential
• Experience of Third Party Software - for example SearchAds, Marin, Kenshoo etc
• Excellent communication skills - for both ad copy and reporting purposes
• Understanding of online marketing in general and the role PPC plays within online marketing
• Experience in advanced Excel data analysis work
• Online Gaming experience desirable

Personal Qualities

• Strong analytical and communication skills, with a very strong commercial awareness and focus
• Ability to simultaneously manage a range of tasks, prioritising, working under pressure to tight deadlines and the ability to take ownership of daily workload
• Excellent written and verbal skills, with a strong attention to detail and ability to present to senior stakeholders
• Data driven and business-oriented
• Drive to exceed target

Benefits

An enviable working environment, along with a competitive salary and benefits.