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Our Client
A fabulous growing and highly successful gambling organization, with a very progressive outlook and talented team, are looking for a Senior Data Analyst – Marketing who will work directly with the CMO.
The Role
This is a unique opportunity for a talented, self-motivated individual looking to use their existing experience to assist the growth of an already successful business. You will be required to drive innovation using BI to generate incremental business benefits, and you will support the delivery of data driven information to the marketing and product teams.
The Senior Data Analyst – Marketing role requires strong leaderships skills and excellent stakeholder management, as well as a naturally inquisitive analytical person who has a career focused on delivering tailored insight and analysis within fast moving environments.
You will be working with external agencies while focusing on improving conversion and player value by analysing media spend to find optimization opportunities. You must have experience in financial modelling and understand the impact of individual channels on overall company performance.
Key responsibilities:
- Must be a quick learner with the ability to develop in-depth understanding of underlying data, data structures, and business uses of data
- Partner with a variety of business teams and external agencies to gather, document and maintain business requirements that will inform data modelling decisions
- Experience working with multi-nationals with the ability to assimilate relevant cultural and regulatory differences
- Compile data from various sources into a single, consumable, data set, including design and implementation of data models
- The ability to work with large, complex data sets across multiple platforms and design efficient processes to provide accurate and timely information is crucial
- Work with business leaders to identify and develop metrics and visualizations that will track performance and highlight potential inefficiencies
- Analysing retention programs to optimize and drive performance and player value
- Identify opportunities for increased automation and efficiency through technical solution
- An econometrician responsible for the modelling & measurement of marketing investment and its effectiveness.
- Experience in mixed marketing modelling, understanding the impact of above the line/branding activity on acquisition channels
- Understanding of the general digital marketing landscape and how each channel interacts to create a conversion
- Help department managers with ad hoc projections and other modelling tasks
- Deliver day to day data request
- Identify cost saving opportunities
Skills/experience required
- Experience in data science or related field, preferably qualified to a degree level in either physics, mathematics, or statistics.
- Excellent relational database and reporting experience using applications software
- Experience with prediction models and quantitative analysis
- Experience in financial planning and forecasting
- Programming experience is beneficial
- Understanding of digital tracking, measurement, and reporting tools
- Team working skills – the ability to build relationships internally and externally, with experience working with third party agencies
- Strong organizational skills and experience of balancing multiple projects as once
- Strong understanding of current online marketing concepts, strategy and best practice would be beneficial
- Mixed marketing analytics experience with the ability to assimilate information from a variety of sources and present well-reasoned recommendations back to the business.
The Benefits
Working with a driven and dedicated global gambling business, with a competitive salary, benefits and great company events. Hybrid working.
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