Head of CRM

Proficient in leveraging advanced CRM tools and analytical platforms, they excel at delivering data-driven, personalised customer journeys. Their strategic expertise in multi-channel campaigns, GDPR compliance, and lifecycle marketing further underscores their capability to enhance customer loyalty and support business objectives effectively.

A collaborative leader, this candidate has a proven track record of managing cross-functional teams and establishing CRM governance best practices. Their ability to conduct A/B and multivariate testing ensures optimised campaign performance, while delivering actionable insights to stakeholders enhances strategic decision-making. Their commitment to continuous innovation and improvement, staying abreast of industry trends, and adopting new technologies makes them an ideal fit for companies seeking a forward-thinking CRM professional.