Senior Marketing Leader

Christopher is a strategic leader who progressed from specialist copywriting, creative direction, and senior marketing management to head of marketing roles across the UK and North America. He has worked across diverse sectors including FMCG, construction technology, healthcare, finance, and professional services. In these roles, he managed six-figure media budgets and cross-functional teams of over 20 people. His expertise covers the full marketing mix from brand repositioning and website rebuilds to integrated multi-channel strategy and commercial alignment. He blends technical proficiency in SEO and digital analytics with a focus on building high-performing functions that translate complex user journeys into sustainable business growth.

His recent commercial impact includes driving a 21% uplift in average order value and a 47% growth in trade accounts by leveraging persona-led messaging and performance optimisation. While managing global brands like Kellogg’s, he implemented digital strategies that revitalised legacy products and generated a 57% increase in conversions alongside 500,000 new subscribers. Christopher operates by aligning marketing activity with revenue targets, using A/B testing and CRM data to reduce bounce rates by 66% and increase organic engagement by 138%. These outcomes reflect his ability to lead technical transformations and deliver measurable ROI through a disciplined, data-backed approach to brand visibility.