VIP and CRM Manager

With over five years of specialised experience in CRM strategy and VIP account management within the iGaming industry, this candidate possesses the expertise needed for success. They have a proven track record of increasing customer lifetime value through optimised lifecycle campaigns and data-driven retention marketing. Their strong background in segmentation, churn prevention, and loyalty program design ensures they can effectively manage high-value player portfolios and enhance customer engagemen

Equipped with skills in multi-channel CRM tools and analytics, this candidate can drive improvements in campaign performance and cross-functional collaboration. They have demonstrated an ability to work closely with marketing, product, and compliance teams, ensuring alignment with responsible gaming initiatives and regulatory standards. Their proficiency in languages and cultural understanding adds further value, making them an excellent fit for any company looking to enhance its CRM capabilities and maximise customer satisfaction.