About the Company
Our client is a leading iGaming entertainment organisation, focused on delivering entertaining, trustworthy, and high-quality experiences for customers across a portfolio of well-known international brands.
With a strong commitment to long-term development, sustainability, and innovation, the business is continuing to grow and evolve within the global gambling and entertainment industry.
About the Role
Our client is looking for a commercially focused Country Manager – New Zealand to lead the growth and development of the New Zealand market.
This role is ideal for a marketing leader with strong experience in iGaming, B2C online gaming, brand development, acquisition marketing, and local market strategy. The successful candidate will take ownership of the New Zealand market, working closely with central teams across brand marketing, digital, affiliates, and CRM.
You will be responsible for adapting global strategy to the local market, ensuring campaigns resonate with New Zealand audiences, comply with local regulations, and deliver measurable commercial growth.
Key Responsibilities
As the Country Manager – New Zealand, you will be responsible for:
Taking ownership of the New Zealand market and driving local market growth
Developing strategic plans for brand-building and acquisition marketing activity
Managing customer acquisition media channels, including TV, radio, sponsorships, print, out-of-home, and PR
Overseeing digital marketing and performance-based marketing channels
Working with in-house teams and external agencies to deliver marketing activity
Developing and managing relationships with local third parties, including media agencies, media groups, marketing agencies, creative agencies, and production agencies
Leading agency selection and commercial negotiations
Managing the annual marketing plan, budgets, and performance targets
Acting as the local brand champion, including adapting global brand positioning, creative direction, and tone of voice
Creating bespoke local brand assets and marketing campaigns for the New Zealand market
Championing local advertising initiatives and player communication channels
Conducting pre- and post-campaign analysis to assess ROI, CPA, and optimisation opportunities
Reporting on campaign performance and identifying improvements for future activity
Ensuring all marketing and communication activity follows applicable gambling rules and regulations
What We Are Looking For
The successful candidate will have:
5+ years’ experience in a similar marketing leadership role, either agency-side or client-side
Experience working in a high transactional volume industry
3+ years’ experience in B2C online gaming in New Zealand
A proven track record of launching a new brand and achieving rapid business growth in New Zealand
Strong knowledge of the New Zealand advertising and media landscape
Experience building and maintaining relationships with specialist media agencies and media owners
Hands-on experience managing significant above-the-line marketing budgets
Experience owning campaigns from beginning to end, including briefing, forecasting, tracking, reporting, and performance analysis
Strong commercial understanding of campaign ROI, CPA, and acquisition performance
Experience in people management, including recruitment, training, and personal development
A proactive, hands-on, and commercially driven approach
What’s on Offer
Excellent work environment
Attractive salary package
Monetary vouchers for birthdays and other special occasions
Fully remote working from New Zealand
Opportunity to advance professionally within one of the world’s largest iGaming organisations
A people-first, multinational, family-oriented company culture
Access to relevant tools, privileges, and amenities to support success