Job Title: MarTech & Web Analytics Specialist
Department: Marketing
Industry: iGaming / Online Gaming / Digital Marketing / Web Analytics
Location: London
Employment Type: Full-time, Permanent
Workplace Type: Hybrid – 3 days in the office per week
Focus: Google Tag Manager, Web Analytics, Google Analytics, Consent Management, Conversion Tracking, Event Tracking, Marketing Pixels, Data Layer Management
Our client is seeking a detail-oriented MarTech & Web Analytics Specialist with strong hands-on experience in Google Tag Manager, Google Analytics, consent management, conversion tracking, event tracking, and digital measurement.
This hybrid London-based role sits at the intersection of marketing, analytics, and engineering, ensuring accurate, scalable, and compliant tracking across web, mobile, landing pages, campaigns, and international markets.
About the Role
Our client, a leading organisation within the iGaming and online entertainment industry, is looking for a MarTech & Web Analytics Specialist to join their growing marketing team.
This role is ideal for a technically minded marketing professional with strong experience in web analytics, tag management, digital tracking, Google Tag Manager, Google Analytics, consent management platforms, and campaign measurement.
The successful candidate will be responsible for managing and maintaining digital marketing tracking across web and mobile properties, ensuring data accuracy, supporting marketing performance measurement, and helping teams make informed decisions through reliable tracking implementation.
Reporting into the Senior Marketing Analyst, you will act as a key liaison between marketing, analytics, product, engineering, and external technical teams. You will help ensure tracking requirements are clearly understood, correctly implemented, thoroughly tested, and accurately validated.
This is a hands-on role suited to someone who is proactive, detail-oriented, technically confident, and comfortable working across both technical and non-technical teams.
Key Responsibilities
Tracking and Tag Management
As the MarTech & Web Analytics Specialist, you will be responsible for:
Owning and managing Google Tag Manager across active brands, countries, and markets
Managing and maintaining the company’s Consent Management Platform
Managing and maintaining Google Analytics properties across web and app environments
Implementing and maintaining conversion tracking, event tracking, marketing pixels, and third-party tags
Ensuring accurate tracking and measurement reliability across platforms such as Google Ads, Floodlights, Meta Pixel, AppsFlyer, SDKs, and app campaigns
Ensuring tracking implementations remain compliant with GDPR, consent management requirements, and evolving privacy standards
Maintaining a structured, scalable, and reliable data layer
Monitoring tracking performance and proactively identifying issues or inconsistencies
Tracking Maintenance and Troubleshooting
You will also be responsible for:
Acting as the main point of contact for tracking-related issues
Investigating and resolving discrepancies in conversion data
Debugging tracking across landing pages, multi-step funnels, and cross-domain journeys
Supporting and maintaining server-side tracking implementations, including S2S, CAPI, and Reporting APIs
Performing regular audits of GTM containers, tags, triggers, variables, and data consistency across multiple platforms
Reducing reliance on external engineering teams by independently resolving tracking issues where possible
Front-End Development Support
This role will also support campaign and landing page delivery by:
Building, updating, and maintaining marketing landing pages through CMS platforms
Supporting landing pages for channels such as PPC, Paid Social, and performance marketing
Implementing tracking requirements directly into front-end code where required
Ensuring pages are responsive, performant, and technically sound
Supporting rapid deployment of campaign-related updates without unnecessary delays
Cross-Team Collaboration
You will work closely with internal and external teams, including:
Performance marketing teams
Business analytics teams
Product and engineering teams
External technical teams
Marketing stakeholders
Key collaboration responsibilities include:
Acting as a bridge between marketing and technical teams
Translating business requirements into clear technical specifications
Validating and QA testing implementations delivered by external teams
Challenging and verifying technical implementation where required
Supporting teams with clear communication around tracking, tagging, and analytics requirements
Documentation and Best Practice
You will support scalability and consistency by:
Maintaining documentation for GTM structure, tagging frameworks, and tracking setups across multiple markets
Establishing and enforcing best practices for tracking implementation
Supporting consistency across all web properties
Maintaining documentation to support audit readiness, quality control, and future scalability
What We Are Looking For
The successful candidate will have:
Strong hands-on experience with Google Tag Manager
Experience working with Consent Management Platforms
Experience building and maintaining Google Analytics
A solid understanding of event tracking, conversion tracking, and data layer structures
Experience debugging tracking issues across web and mobile environments
Experience working with marketing and analytics teams
The ability to independently troubleshoot and resolve technical issues
Familiarity with cross-domain tracking
Exposure to app tracking concepts such as Firebase or similar platforms
Experience in performance-driven industries such as gaming, betting, ecommerce, or digital marketing
Strong attention to detail and a highly organised approach
A proactive, solution-focused mindset
Strong ownership, accountability, and the ability to challenge implementation when needed
Confidence working across both technical and non-technical teams
Advantageous Skills
The following would be considered an advantage:
Front-end development skills in HTML, CSS, and JavaScript
Creative or design capabilities
Experience supporting landing page development
Experience with server-side tracking, CAPI, S2S, or Reporting APIs
Experience working in the iGaming, betting, online casino, or ecommerce sector
Experience managing tracking across multiple countries, markets, or brands
Experience with app tracking, SDKs, AppsFlyer, Firebase, or similar platforms
Personal Attributes
The ideal candidate will be:
Detail-oriented, diligent, and highly organised
Motivated, curious, and eager to learn
Comfortable working in an international and multi-market environment
Confident communicating with, challenging, and influencing stakeholders
Proactive and solution-focused
Accountable, reliable, and able to take ownership of key tracking responsibilities
Comfortable working across technical and non-technical teams
Able to validate, question, and improve tracking implementations where needed
What’s on Offer
The successful candidate will benefit from:
24 days of annual leave, with additional days awarded after 3 years of service
Hybrid working model – 3 days in the office and 2 days working from home
Competitive salary plus annual bonus, eligible after completing probation
Private healthcare and life insurance upon successful completion of probation
Participation in the company pension scheme
Exciting company activities, including monthly lunches, corporate gatherings, and other team events
Opportunity to advance professionally within one of the world’s largest iGaming organisations
A fast-paced, collaborative, international working environment