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Our Client
Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in 2025.
They cultivate a fast-paced, collaborative environment where innovation drives everything they do. Their teams are passionate about delivering top-tier gaming experiences, leveraging data-driven insights, and staying ahead in an ever-evolving industry. As they grow, they’re looking for talented professionals to join them - driving performance, creativity, and excellence across all areas of the business.
The Role of Paid Social Executive
They are seeking an experienced Paid Social Executive, who will play a key role in supporting the growth of the brand through performance-driven paid social campaigns. The role focuses on managing full-funnel strategies across multiple markets, with an emphasis on Meta channels in the UK and Canada. It requires a data-driven approach to campaign optimisation, creative analysis, and reporting, ensuring effective communication of insights to internal teams and senior management. This is an opportunity to develop expertise in a fast-paced, competitive industry while contributing to impactful digital marketing initiatives.
The ideal candidate should have experience with Meta advertising platforms, strong analytical skills, and the ability to work in a fast-paced environment. Experience in the iGaming industry is a plus but not essential.
Key responsibilities:
- Assist in creating campaigns across paid social channels such as Meta, TikTok, and Snapchat, while managing creative publishing, targeting, and budget allocation.
- Coordinate with digital marketing and marcomms/creative teams to produce creative assets, including visual images, video, and copywriting. (using the Click-up Platform)
- Build a weekly report of results, which will also feed into monthly and quarterly reports using Excel and formulas for automation.
- Measure campaigns in line with CPA and CLV targets. This includes bottom-of-funnel customer acquisition campaigns and higher-funnel campaigns, which are evaluated on softer metrics.
- Liaise with the data side of the marketing team to ensure optimal tracking setup. Implement tracking links and landing pages to ensure all published ads are fully functional.
- Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies across LATAM markets and new markets that will be in housing.
- Review competitor paid social ads for inspiration and insights related to your work and present quarterly insights to relevant stakeholders.
- Be willing to test out new ideas in ads – creative or practical!
- Contribute to meetings on assets and results you manage directly.
Key Skills
A candidate who is open to learning more on paid social, develop their current skill set in preparation for a mid-level role.
- Experience in a similar B2C role is essential.
- 2+ years of experience managing paid social campaigns, with a strong understanding of running paid media activity, the importance of user journey optimisation, and landing pages. Proficient in key performance metrics and overall campaign measurement.
- Ability to plan, build and execute a paid media campaign with guidance on hand if needed.
- Understanding digital tracking, measurement and reporting tools.
- Good understanding of marketing platforms (Meta/X/Twitter/TikTok/Snapchat)
- Experienced in briefing creative teams to produce effective paid social ads across all common social media formats
- iGaming experience is preferred.
- Solid understanding of iGaming products, including the role of operators in relation to target audiences, as well as legal compliance and promotional T&Cs in marketing materials.
- Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP, data analysis) and Microsoft Office (Excel, PowerPoint, Word) for reporting and presentations.
- Excellent written and verbal communication skills.
- Analytical mindset, able to interpret data logically and present insights effectively.
- Team player, capable of building strong relationships with internal teams and external agencies.
- Proactive, confident, and eager to take initiative, with a bold approach to testing new strategies.
- Highly organised, able to manage multiple projects efficiently in a fast-paced environment.
Benefits
- 24 days of annual leave, with additional days awarded after 3 years of service.
- Hybrid work model – 3 days in the office, 2 days working from home.
- Competitive salary plus an annual bonus (eligible after completing probation).
- Private healthcare and life insurance provided upon successful completion of probation.
- Participation in the company pension scheme.
- Regular team socials and events to foster a fun and engaging work environment.
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