Reference:
VAC-202
Industry Specialisation:
Gambling
Industry Sector
Corporate
Salary:
€108,000 Per Annum
Benefits:
Bonus plus benefits
Town/City:
Europe
Contract Type:
Permanent
Our Client
Our client is an established brand in the iGaming world, expanding to develop further into Japan, looking for a Brand Manager / Country Manager to have full ownership for the Japanese Market.
The Role of Brand Manager / Japanese Country Manager
Based in their offices in Europe / Middle East you will take ownership of and be responsible for:
- Localizing the new brand from English to Japanese and become the pivot person to manage all aspects of the brand in Japan
- Creating attractive campaigns for Acquisition and Conversion across multiple markets
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Championing the brand internally making sure all elements of the company understand the brand and its goals.
- Coordinating with local teams for each market to ensure best practice and performance for acquisition, CRM and VIP strategies
- Planning of all communications and media actions on all channels
- Competitor and customer insights analysis
- Analysis of player behavior to improve Retention Rate
- Working with the BI Team in the Reactivation of churned players
Skills and Requirements:
- Strategic and Great in Analysis - ability to look at complex data and information and spot an area of opportunity/threat and develop appropriate and timely action(s) to resolve
- Collaborative and Organized - ability to work with different cultural backgrounds, various leaders to achieve goals, develops processes so results could be replicated consistently
- Brand Vision - deep understanding of what the brand stands for and how different facets of site activities and contents contribute to the awareness and presentation of the brand
- Goal Driven and Competitive - constantly motivated to achieve and exceed goals, relentless in looking for innovative ways to outperform
The Ideal Brand Manager / Japanese Country Manager
- Excellent verbal and written skills
- iGaming experience in operating a brand in Japanese
- Bi-lingual English and Japanese verbal and written skills
- Sound knowledge of marketing principles
- Creative, innovative and resourcefulGood project management skills
- Detail oriented and highly organized
- Ability to manage campaigns with minimum supervision
- Ability to handle multiple tasks simultaneously and meet deadlines
- Bachelor’s Degree in Marketing, Advertising / Media or equivalent
- Extensive (minimum 5 years) experience in the gaming industry as a marketing leader/Country Manager/Brand Manager for the Japanese Market
The Benefits
Competitive Salary plus bonus and benefits as well as an excellent and thriving supportive working environment.