Campaign Manager - Spain & LatAm

Our Client

Our Client is a leading operator in the European iGaming industry and has become one of the fastest growing, cutting edge and innovative online brands in Europe since then. Their growth is driven by a strong brand and direct response marketing strategy spanning across TV, radio and digital.

The Role 

You will be responsible for coordinating the internal and external campaigns for Spain and LatAm, in close collaboration with the central teams in Europe and the local country managers/marketing managers/digital managers. 

Your responsibilities will mainly cover the following areas:

For Spain and LatAm markets:

• Assets for the sites (.com/.es.mx):  create briefings for the creative team and follow up until final submission and publication
• Coordination of the central campaigns alongside the team in Europe and the creative team
• Weekly internal reporting of main KPIs (Spain and Mexico)
• Regular review of the content in the domains, to report broken links, outdated content, text in EN, etc.

For Spain:

• Paid social: create the briefings for the creative team and follow up until delivery to the agency alongside tracking links, making sure messages and images are compliant
• PPC: review of copies to come up with new creatives or suggestions to optimize the performance
• TV show – coordination of production
• Monthly/quarterly competitive reviews Spain, making recommendations to improve our UX based on findings
• Industry reports: quarterly follow up of data published by the regulator, to create the reports needed to understand their performance vs the industry

Education, and previous experience:

• University degree in Marketing, Business or Advertising
• 3 years of experience in campaign management and understanding of the digital paid media and communication channels
• Previous experience in a competitive high volume transactional e-business and/or gambling is a strong advantage

Skills:

• Fluent in English and Spanish
• Excellent organizational, communication, management and individual productivity skills
• Ability to function as a self-starter with an emphasis on getting things done
• ‘Out of the box’ creative thinker.