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Our Client
Our client is a unique iGaming firm seeking a highly experienced CMO for their already successful business.
The Role
Reporting directly to the CEO, you will be responsible for developing the marketing strategy and overseeing the marketing operations of their business. As the CMO, you will be responsible for the branding and all marketing activities of the business, in order to further grow their customer base and optimise sales and profits.
They operate several successful online casino brands, and therefore this is a superb opportunity for a highly experienced CMO to help steer the marketing direction of the brand and influence their development, in order to take the organisation to the next level.
Key Responsibilities:
- Oversee the daily marketing operations of the company (Branding & PR, Customer Acquisition and Retention)
- Plan, implement and manage marketing and branding strategy
- Set challenging and realistic goals for growth and profitability
- Set budgets and KPI’s, track these and measure ROI on a continuous basis
- Ensure brand guidelines are well defined and applied across all channels
- Be aware of competitive environment and consumer trends
- Build and lead a team of marketing professionals based across several countries
- Provide management to staff and leadership to the organization that aligns with the company’s business plan and overall strategic vision
- Use data and reports to make evidence-based decision
- Work with other C-level executives on budgeting, forecasting and resource allocation programs
- Control department costs and introduce tactical initiatives to maximize ROI
- Create effective measurement tools to gauge the efficiency and effectiveness of all marketing investments
- Provide accurate and timely reports outlining the business performance and operational condition of the company
- Work closely with senior management team in creating, growing and building a world class, industry leading organization
- Motivate and encourage employees at all levels as one of the key leaders in the company
- Foster a growth oriented, positive and encouraging environment while keeping employees accountable to company policies, procedures and guidelines
- Employ various initiatives to coach employees to optimize their capabilities
Essential Skills/Experience:
- Proven 10+ years experience as an executive at an international iGaming Operator
- Degree in Marketing, Management, or similar relevant field
- Thorough knowledge of marketing principles, brand, product, and service management
- Good understanding of digital customer acquisition and retention related activities
- Passionate customer advocacy
- Deep understanding of changing market dynamics
- Superb analytical skills
- Entrepreneurial spirit
- Outstanding communication and interpersonal skills
- Demonstrated ability to lead and inspire a successful and motivated team
The Benefits
Taking part ownership in the future of this organisation including be given options as part of the package.
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