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Our client
Our client is a leading "family oriented" global iGaming Organisation, committed to long-term development and sustainability while trying to revolutionise the industry.
The Role
Our client is looking for an energetic individual who has keen interest in brand development and acquisition-based marketing. You will work closely with the central brand marketing, digital marketing, affiliates, and CRM teams and be the champion of all local advertising and player communication channels.
This is an opportunity to take a leading role in the building of a new business in a strategically important region and join a company which is experiencing rapid growth through aggressive investment in its people, brand, and product offering.
Responsibilities include
- Develop strategic plans for the development of brand building and acquisition marketing activities across the region.
- Develop and manage customer acquisition media channels: Above the line TV &radio, sponsorships, print, out of home and PR.
- Responsibility for digital marketing and other harvesting performance-based marketing channels working with in-house as well as external agencies.
- Develop and manage relationships with local 3rd parties such as media agencies, media groups, marketing, creative and production agencies. This includes agency selection and commercial negotiations.
- Ownership of substantial annual marketing plan, respective budgets and targets.
- Brand champion for the local brand including adaptation of global brand positioning, creative and tone of voice as well as creation of bespoke local brand assets and marketing campaigns.
- Undertake pre and post initiative analysis and reporting to provide campaign ROI, CPA and optimisation for future campaigns.
- Adhere to all gambling rules and regulations across all communication channels.
Key Skills and Qualifications
- 5+ years’ experience working in a similar marketing leadership role agency or client side in high transactional volume industry.
- 3+ years’ experience working in B2C online gaming in Denmark and Sweden
- Proven track record of successfully launching a new brand and high achieving rapid business growth in Scandinavia.
- In-depth knowledge of the Scandinavian advertising and media space including establishing and maintaining business relationships with specialist media agencies and media owners.
- Demonstrating hands on approach proven track record in managing significant above the line marketing budgets, campaigns ownerships from beginning to end, including briefing, forecasting, tracking, reporting and performance analysis.
- Experience with people management including recruitment, training, and personal development.
- Native linguistic skills in either Swedish and or Danish
Benefits
- Excellent work environment
- Attractive salary package
- Monetary vouchers on Birthdays and other special occasions
- Casual dress code
- A chance to advance professionally inside one of the world's largest iGaming organisations
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