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Our client
Our client, a well established B2B business delivering training courses to professionals at leading organisations in the UK and Globally, with an opportuniity for a data driven digital marketing specialist.
The Role of Digital Marketing Specialist
You will be joining their fast-paced, results-driven technology B2B sales team, and you will become the "go to" colleague for all forms of Data Driven lead generation, research, digital marketing.
You need to be an "all-rounder" and your approach should be innovative, versatile and open-minded in order to best support the team's needs.
In a nutshell - the role is about using Digital Marketing to generate Sales leads for the team.
You will be required to identify and reach out to new prospects, as well as keeping their existing audience informed about their services.
Responsibilities of the Digital Marketing Specialist:
- Identify a target audience in line with business needs from the Sales Team
- Utilise LinkedIn and associated tools to identify leads/prospects
- Warm up the leads/prospects by designing and conducting Email campaigns
- Use our their own CRM and Excel spreadsheets to create outreach campaigns
- Identify and qualify leads by telephone calling (telephone numbers to come from marketing tools)
- Pass qualified leads to the Sales Team to persue
- Create social media content for Linkedin and their website to support the above effort and enhance Organic search
If you feel this is the role for you, and you are able to work from a North London Office 5 days a week please APPLY TODAY!
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