Head of CRM

Our Client

Licensed across multiple jurisdictions, our client's vision is to be the world leader in gaming entertainment by creating the most exciting and trusted experience for their customers, revolutionizing the gambling space.

The Role

As the Head of CRM, you will be leading the CRM department in data collection on consumer insights concerning CRM programs and the business as a whole. This is for the purpose of ensuring that there is a consistency in data-driven decision-making and strategy formulation within the CRM department and in CRM campaigns and programs.

Responsibilities

• Leading the department in the formulation of CRM strategies and programs/campaigns and ensures that they stay aligned with the business’s overall objectives
• Strategize, communicate, execute, test, and evaluate various CRM Projects
• Report progress of your CRM efforts to the high management and other departments
• Assist in prioritizing projects to ensure business critical deadlines are always met as a priority
• Work closely with internal company departments to ensure alignment on communication and events performed globally
• Plan and ensure CRM campaigns’ consistency, attractiveness, cost efficiency and alignment across company’s goals
• Undertake rigorous monitoring and evaluation of CRM campaigns and activities in order to measure ROI, prioritize resources, and enable continuous improvement in consumer acquisition and retention initiatives
• Liaise frequently with the marketing, product, analytics and copywriter teams to design marketing initiatives and test new innovative ideas to increase the number and value of customers
• Ensure compliance with regulations and legislations applied in the iGaming industry
• Conduct research on trends in the CRM field within the commercial sector and identifies emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention in the market
• Drive to own and execute projects together with an ambitious team
• Hands-on, proactive, and ready perform other tasks as assigned when needed

Skills and Capabilities

• Minimum 3 years of CRM experience in eCommerce / iGaming sectors, working ideally in the UK and other Western European markets
• Experience working with R&D teams in implementing new features
• Understanding of customer relationship management theory and practice
• Strong analytical skills, high proficiency in Excel and ability to track and report on CRM KPIs
• Ability to use customer data to segment and personalize content and offers
• Excellent communication skills, written and verbal, Highly organized and methodical, with excellent attention to details
• Ability to function as a self-starter with an emphasis on getting things done
• Must be able to work under pressure in fast-paced environment
• Ability to problem-solve and adapt to changing business requirements
• Strong interpersonal skills with the ability to build relationships across Departments and remote offices
• Previous exposure to project management within diverse teams.
• Extensive knowledge of MS Office tools

Benefits

• Excellent work environment
• Attractive remuneration package
• Annual Bonus
• Medical insurance
• Exciting company activities such as monthly lunches, corporate events, tournaments and more