Head of Media - Hybrid

Our Client

Our client is an innovative and successful global gambling brand looking to hire a Head of Media based in the UK to manage their brand growth globally  with a specific focus on the UK, LatAm and North American/CAD Markets.

The Role of Head of Media 

• The Head of Media will be required to directly manage the monthly ATL media plans, and also develop and implement the annual ATL media strategy for all specified markets and also support local country marketing managers in other markets. This role requires strong integrated media experience in multi markets (UK/CAD/North America) and good leadership skills and excellent stakeholder management.
• This is a unique opportunity for a talented, self-motivated Senior ATL media specialist looking to use their existing media experience to assist the growth of an already successful global digital business.
• The successful candidate will work directly with the CMO and other relevant members of the marketing team in London, the ATL marketing manager in CAD, as well as other country marketing managers globally. They will be directly responsible for managing the entire UK and Canadian ATL annual media budgets and plans and supporting individual country managers to plan, deliver and evaluate their ATL marketing plans globally.
• We are looking for someone who has had a career focused on developing and delivering ATL media strategies either agency or client side in the UK, Canada, Europe, LatAm and ideally also the US. You’ll be joining at an exciting time when the business continues to grow and enter new global markets with huge potential value, which are also extremely competitive. So ideally, you’ll have proven experience growing challenger brands in highly competitive industries, as well the commercial expertise to deliver exceptional media campaigns that increase brand awareness and consideration but also deliver immediate commercial results in terms of player new player acquisition, existing player retention and lapsed player winback.

Key responsibilities for the Head of Media 

• Manage the relationship with the London based UK and CAD media planning and buying agencies – and potentially find a local partner to take over the buying of CAD media.
• Constantly monitor and evaluate media agency performance and deliverable vs. agreed targets. Engage and drive agencies to strive to improve campaign efficiencies both via competitive media buying and placements.
• Lead the annual planning process for the development of the ATL element of the annual marketing strategies for the UK/CAD– working with CMO/performance marketing managers and external performance and media agencies as appropriate
• Assist the global country marketing managers with the development of the ATL elements of the annual marketing strategies for other global markets, working with the CMO/performance marketing managers and external performance and media agencies as appropriate
• Working with the UK media agency, oversee monthly media planning and lead the subsequent analysis and approval of 12 x monthly ATL media plans for the company's casino and bingo verticals in the UK
  • This will also include the development and approval of all bespoke and planned ATL brand campaigns – which support the monthly performance plans
• Working with the CA media agency, oversee monthly media planning and lead the subsequent analysis and approval of 12 x monthly ATL media plans for 3 markets in CAD 
  • This will also include the development and approval of all bespoke and planned ATL brand campaigns – which support the monthly performance plans
• Work with UK and CAD media agencies and in house Marketing Analyst to improve overall ATL/Digital campaign performance reporting and overall attribution across online and offline  – and lead all ATL reporting in the above markets
• Develop a CAD brand media strategy – working with the UK based brand and marcomms team and CMO
• Manage monthly rotations for UK and CAD TV plans
• Manage Annual UK and CAD media budgets and oversee global media spend across the business – working with individual CMs to ensure it's spent in an optimal fashion
• Investigate opportunities outside ATL such as brand/media partnerships/Sponsorships etc in the UK/CAD/NA– working with local agencies as required
• Work with UK and CAD media agencies to monitor ATL and Sponsorship market activities (competitors) in each market and report on a monthly basis to the wider marketing team
• Understand marketing objectives and industry and regulatory constraints and translate these into relevant media briefs as necessary
• Prepare Post Campaign Analysis docs (especially for all brand spend in CAD), weekly/monthly reports, and media briefs to support the above
• Develop standardized ways of working/terms/commissions and PRF structures for all media agencies globally
• Evaluate the effectiveness of working with different local media agencies in different markets vs a global network agency and make a recommendation
• Run media agency pitched in all markets as necessary
• Develop a global media auditing process and roll it out across all global markets, starting with the UK and CAD in 2024

Skills and Experience of the Head of Media 

A candidate with good overall knowledge and experience of the Global ATL media landscape in particular we need strong knowledge of the UK/CAD/Spanish and LATAM markets. Coupled with strong experience media planning and buying TV, radio, out of home and media Sponsorships in the above markets. Either agency or client side with experience managing ATL media agencies, and experience auditing and running agency pitches in multiple markets its beneficial.

Key experience required

• 5+ years’ experience in a Senior Media focused role for a media agency or client
• A track record managing significant business growth in B2C marketing supported by implementing a successful media strategy in different global markets
• Experience in the gaming industry is beneficial but not required. Otherwise, experience working in e-commerce large volume transactions business operating globally in a highly competitive marketplace is essential.
• Experience working in a high-performance, past-faced start-up culture
• Experiencing in managing both media and auditing agencies and planning and delivering successful ATL performance and brand campaigns which drive brand preference and commercial success.
• Understanding of ATL measurement and reporting tools across different markets
• Excellent written and verbal communication skills
• Teamworking skills – the ability to build strong relationships internally and externally, with experience working with third party media and performance agencies. Also you must possess a positive can-do attitude!
• Strong organisational skills and experience of balancing multiple projects at once
• Strong understanding of current global media landscape and trends and media planning and buying best practice would be beneficial
• Strong analytical and reporting skills. Desired but not mandatory, is experience in mixed marketing modelling, understanding the impact of above the line/branding activity on digital performance channels

Benefits

• 24 days annual holiday, plus additional days after 3 years’ service
• Work to life balance: 3 days in office, 2 days working from home
• Competitive salary + annual bonus (after completion of probation)
• Free private healthcare, life insurance cover and pension (after completion of probation)
• Complementary fruits and snacks
• Fun team socials