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Our Client
Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets.
They cultivate a fast-paced, collaborative environment where innovation drives everything they do. Their teams are passionate about delivering top-tier gaming experiences, leveraging data-driven insights, and staying ahead in an ever-evolving industry. As they grow, they’re looking for talented professionals to join them - driving performance, creativity, and excellence across all areas of the business.
The Role of Mobile Marketing Executive
We are looking for a results-driven marketer with a proven track record in performance-based mobile marketing campaigns. In this role, you’ll collaborate closely with internal marketing teams across the UK and other key markets to plan and execute high-performing campaigns that drive measurable results. You’ll be responsible for managing both direct platform activity and external partnerships to deliver best-in-class app marketing campaigns aligned with growth, CPA, and LTV targets in highly competitive markets. In addition to hands-on experience with paid app marketing channels (particularly in the UK and ideally internationally), we’re seeking someone who can contribute fresh ideas to enhance in-app engagement and activity. You’ll also support broader mobile initiatives, including App Store Optimization (ASO), mobile attribution, and fraud prevention. You will work closely with Digital Managers and Country Marketing Managers across the business to drive continuous growth and innovation in mobile marketing.
Key Responsibilities for the Mobile Marketing Executive
- Assist in setting up, planning, optimizing and reporting back on performance across mobile campaigns, including but not limited to: App-to-app Display (via Ad Networks), Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.
- Working with the Digital Marketing Manager and the Country Managers globally to plan, deliver and execute successful monthly, quarterly and annual marketing plans for mobile marketing channels
- Closely monitor and deliver mobile performance within the defined KPIs (growth volume, conversion rates, CPA & LTV)
- Assist with reporting mobile marketing channel performance on a daily/weekly/monthly basis to all relevant stakeholders
- Assist on delivering complex mobile marketing strategies for growth, identification of in-app fraud and mitigation of, as well as assisting on other projects such as ASO, creative optimization, and conversion rate optimization.
- Identify and provide evidence on assisted conversions to all relevant stakeholders
- Collaborate with the Digital Marketing Manager to develop, deliver and execute monthly, quarterly and annual marketing plans for mobile marketing campaigns
- Identify and test new channels outside of our existing marketing mix in order to add scale to the performance plans
- Assist on the in-housing of additional markets in 2025-2026 for the relevant channels as per the approved internal in housing migration plan
- Identify opportunities for increased automation and efficiency through advanced technical solutions
- Work closely with internal BI team and in house Marketing Analyst to identify cost saving opportunities and further enhance campaign performance
- Assist on developing robust tracking and measurement systems to ensure we understand the performance of our campaigns accurately, working with BI/MA and other stakeholders as required.
- Support on developing and delivering creative strategy and assets for all mobile and in app campaigns in the defined markets
Key Skills and Qualifications of the Mobile Marketing Executive
- Minimum 2 years of experience in Mobile Marketing within the UK; experience in other markets is highly beneficial
- Previous experience in the iGaming industry (beneficial but not mandatory)
- Proven experience in building and executing creative strategies
- Experience working in a digital performance agency is an advantage
- Hands-on experience across key performance marketing platforms, with a core focus on Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, and Facebook Ads
- Strong understanding of digital tracking, measurement, and reporting tools used in mobile marketing operations, including but not limited to:
- MMPs such as AppsFlyer, Adjust, Singular
- Mobile Fraud Prevention tools, including TrafficGuard/P360
- Analytics tools such as Firebase and GA4
- Experience in digital marketing planning and forecasting
- Excellent written and verbal communication skills, with the ability to engage stakeholders across a matrix environment
- Strong team working and relationship-building skills, with experience collaborating across multiple countries
- Excellent organizational and multitasking abilities, capable of managing multiple projects simultaneously
- Deep understanding of current online marketing concepts, strategies, and best practices
- Up to date with search and platform innovations, ideally maintaining contacts within the mobile marketing industry
- Experience working with multinational organizations, demonstrating awareness of cultural and regulatory differences
- Highly data-driven, with the ability to gather insights, identify actionable trends, and present findings clearly and effectively
- Tech-savvy, with awareness of the latest tools on the market and experience in selecting and implementing them
- Strong analytical acumen, able to integrate data from multiple sources to uncover insights and build compelling stories
Benefits
- 24 days of annual leave, with additional days awarded after 3 years of service.
- Hybrid work model – 3 days in the office, 2 days working from home.
- Competitive salary plus an annual bonus (eligible after completing probation).
- Private healthcare and life insurance provided upon successful completion of probation.
- Participation in the company pension scheme.
- Exciting company activities including monthly lunches, corporate gatherings and many other activities
- A chance to advance professionally inside one of the world's largest iGaming organizations
Don't delay, contact us today!
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