Our Client
Our global iGaming client, is growing their Marketing Data & Analytics Team. The team collaborates with internal country and product marketing managers, online and offline channel specialists and multiple external marketing agencies to deliver a multi-million-pound ATL and digital brand and performance budget focussed on the following markets: UK, Spain, Mexico, Sweden, Ireland, Brazil, Canada and LATAM, with plans to enter many new markets over the next few years.
The Role of Paid Media Marketing Analyst
We are seeking an experienced Paid Media Marketing Analyst to join our Marketing Data & Analytics team. In this role, you will support our Senior Marketing Analyst on the delivery of Paid Media insight and marketing recommendations to the global marketing and product teams to drive marketing campaign optimisation and improve overall marketing efficiencies.
This role has a global remit and will spearhead marketing analysis across all marketing channels from product marketing to digital performance campaigns, to TV and other ATL activity. This requires you to be an adept communicator, prioritising multiple projects and managing stakeholder expectations. We are looking for a proactive individual with a strong cross channel marketing analytical experience and a passion for staying abreast of industry trends.
Key Responsibilities of the Paid Media Marketing Analyst
Marketing Analysis
- Take MA briefs from product, ATL and performance channel and country marketing teams, senior management, and other stakeholders and analyse digital/product and offline marketing campaign datasets and present the subsequent marketing results together with all relevant insights and campaign optimisation recommendations back to the stakeholders, explaining complex data and the resulting insights in a clear and actionable format.
- Plan testing methodology to show campaign success for each stage of the marketing acquisition funnel and for ongoing customer loyalty programmes
- Find additional campaign and business optimisation/scale opportunities by compiling data from various marketing sources including PPC, Social, Programmatic, (ATL: TV/Radio/OOH/VOD etc) CRM into a single consumable data set, analysing it and presenting back findings accordingly
- Utilising media mix modelling and multi-channel digital performance attribution modelling for measurement of multimillion pound marketing investment and its effectiveness across both ATL and digital performance channels from both internal and external teams.
- Use existing campaign data to identify and build sophisticated profitable customer segments/profiles to enable better future targeting (across both offline and online channels)
- Collaborate with marketing managers and senior stakeholders to agree annual budgets and forecast results.
- Identify trends, insights, and opportunities for optimising marketing strategies at a campaign level across mainly digital performance channels for all GEOs.
- Review external agencies campaign performance presentations (both monthly/quarterly and annually) ensuring their findings are robust and challenging them where appropriate to improve subsequent campaign planning and performance
- Managing relationships with multiple internal and external stakeholders based all over the world.
Technical responsibilities
- Stay updated with industry trends and advancements in BI/MA technologies and methodologies to continuously improve BI/MA processes.
Key Skills and Qualifications of the Paid Media Marketing Analyst
Marketing Experience - Essential
- 3 - 5 years+ in a data driven marketing role (e.g. paid media analyst/marketing analyst/media insight analyst) within a digital/performance and ATL marketing environment (i.e. working for a digital performance or full-service media agency) or performing a similar role client side ideally from an e-commerce, high volume digital/online first transactional business. This means someone with ATL and digital marketing experience and an understanding of how those channels work together to drive customer acquisition and retention
- A demonstrable track record of managing complex data sets across multiple online and offline marketing channels and proven experience of analysing and reporting results and insights on digital performance and ATL marketing campaigns, spanning all common channels (Paid Search/paid social/programmatic/affiliates/CRM) and offline channels (TV/Radio/OOH/VOD/Sponsorship, etc.)
- Solid understanding of marketing analysis and reporting principles, especially digital marketing channels and metrics (acquisition and retention and LTV)
- Strong understanding of marketing principles/channels and financial KPIs - both offline and online,
- Experience of MMM and digital attribution modelling. Ie. working with Mixed Media Modelling and/or Multi Channel Digital Attribution Models. By this we mean using these models to report back on online/offline campaign performance and weighted digital path to conversion performance
Technical experience
- Strong ability to interpret data, perform statistical analysis, and develop actionable insights.
- Attention to detail, critical thinking, and a proactive approach to identifying and solving data-related challenges.
- Excellent written and verbal communication skills, capable of explaining technical findings to non-technical stakeholders.
- Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build and manage relationships with members of teams globally
- Experience in the iGaming industry is beneficial but not mandatory
Benefits
- 24 days annual holiday, plus additional days after 3 years’ service
- Work to life balance: 3 days in office, 2 days working from home
- Competitive salary + 10% discretional performance related annual bonus (after completion of probation)
- Opportunities for career growth and professional development in a dynamic industry.
- A collaborative and inclusive work environment with a focus on innovation and continuous improvement.
- Private healthcare and life insurance cover after successful completion of probation
- Pension Scheme Participation
- Fun team socials
