Gartner Marketing Symposium/Xpo

Experience the Premier Conference for CMOs and Marketing Leaders

Marketing leaders and executives came together in London, U.K. to discover the insights they needed to create and lead a successful marketing strategy. This included digital transformation; driving marketing innovation, such as through gen AI; customer experience (CX); executing a connected multichannel strategy to achieve growth; demand generation and more.

At the conference, the top 5 sessions that marketing leaders attended were:

  • Change the Perception of Marketing: From Cost Center to Profit Driver
  • It's Always About Growth: A CMO's Guide to Supporting Business Growth
  • The Future Is Digital and Human: Gartner's Unified Commercial Strategy Study Findings
  • Generative AI and the C-Suite: Educate, Inspire and Activate
  • Demystifying Marketing's AI-Enabled Transformation

We hope you enjoyed the 2024 Gartner Marketing Symposium/Xpo! If you missed it, be sure to explore what was covered at the conference.

The program for the 2025 Gartner Marketing Symposium/Xpo is underway and we look forward to sharing details soon!

Join Peers

Gartner Marketing Symposium/Xpo conference delivers must-have insights, strategies and frameworks for CMOs and marketing leaders to think big and drive real impact within their organizations. Join a global community of CMOs and marketing leaders. 

  • CMOs and marketing executives
  • Digital marketing leaders
  • Brand marketing leaders
  • Marketing operations leaders

Build Your Network

Network with experts and peers

At Gartner Marketing Symposium/Xpo, attendees have the opportunity to connect with Gartner experts and industry-leading CMOs and marketing executives. They meet one-on-one with Gartner experts for tailored advice to help them achieve their mission-critical priorities.

Attendees build new relationships, broaden their perspectives and uncover ways to solve problems alongside other marketing leaders. They engage with like-minded peers, and find opportunities to share ideas and experiences.


  • Roundtable sessions.* Attendees join CMO and marketing peers from leading organizations and various industries to discuss relevant topics inspired by the latest research in these small-group sessions, moderated by a Gartner expert.
  • Peer conversations. Attendees engage in peer-to-peer discussions organically throughout the conference and explore how others are tackling everyday challenges.
  • End-user case studies. Detailed and documented case studies, by Gartner invitation, reveal lessons from peers during their own organization’s implementations.

Learn and Engage

Prioritize what to accelerate, unlock resources for digital investments, make meaningful cultural changes and so much more. No matter where you are on your digital business acceleration journey, we’re here to help you get to your destination faster — with confidence.

Lean back and listen

Expect the best speakers, brightest minds and the latest big ideas. These sessions provide the inspiration and actionable insight to transform your most critical priorities into business results.


  • Signature Series. Each year at Gartner Marketing Symposium/Xpo, we reveal the latest Gartner research as part of our Signature Series. Sessions cover some of the most anticipated insights and findings to get you ready for the year ahead. 
  • Solution Provider sessions. When you’re looking to address a specific issue, these strategic roadmap presentations and user-case studies provided real-world advice. 

Lean in and engage

Facilitated by Gartner experts, these sessions challenge you to solve problems together, exchange viewpoints and get to the core of the business imperatives that drive you and your peers.


  • Workshops.* Small-scale and interactive: Collaborate with peers by taking the most important topics and learning how to apply them to your business.

Meet Experts

Our unbiased Gartner experts help you advance your mission-critical priorities through industry-leading insights, guidance and tools. Tap their unique expertise to make faster, smarter decisions. 

Gartner one-on-one meetings.* Meet one-on-one with Gartner experts for tailored advice to help you achieve your most critical priorities. These popular meetings offer you the undivided attention of a Gartner expert who will listen and guide you on the matters most critical to your success.

Ask the Expert sessions.* Topic-driven sessions provide a more intimate discussion forum, featuring one Gartner expert and end-user peers posing questions.

*Preregistration is required. These sessions are available to end users only; space is limited.