ICE London 2023

ICE London is back and all set to raise the bar for the global gaming industry in 2023.

Join our international community of 35.000+ gaming pioneers on 7-9 February at ExCeL London and be part of the most comprehensive and ROI-friendly networking, business and learning experience you've ever had.

Gain premier access to the latest innovations, technology solutions, regulatory updates and the expert insights you need to position your brand in new and mature markets over the next 12 months.

Gather ideas, meet the right people for your business and learn what the industry has to offer over three days of unrivaled product discovery and connections with gaming professionals from all sectors and levels of seniority.

We are stronger together. We are ICE..

ICE London is the leading global gaming and gambling event that services the entire industry.

Held over three days on 7-9 February 2023 at the ExCeL London, ICE London is the complete platform to drive revenues through innovative solutions, technology, valuable insights, and unrivaled networking opportunities.  

Bringing together solution providers and gaming professionals across all key verticals, it's safe to say that ICE has something for everyone.

Who attends and why

ICE London caters to all gaming types, all levels of seniority, and all aspirations.

From technology to hospitality, ICE London is bespoke and exclusive to the gaming industry. Fully immersed in the community we have built together over the past 20+ years, it's safe to say the show offers something for everyone.

ICE London is your trusted partner for serving high-quality connections before, during and after the event.

Sectors

Betting 

Join the betting community at ICE London 2023 to be inspired by the innovation taking place

  • Within the world of betting, US regulation is reshaping the entire market. With the right knowledge, operators in retail and online have the potential to create new opportunities out of the regulatory changes.
  • Innovation is going to be key for the betting industry to effectively engage and entertain customers. Technology will inevitably be a significant element in any successful betting strategy and the gaming community will want to connect through online channels.

Bingo 

At ICE London 2023 you can get the inside scoop on where the bingo industry is headed...

  • After a whirlwind few years that shut down most bingo outlets, it’s now time for recovery. How that looks is likely to vary according to the market. Integration of offerings across online and offline channels could provide an immersive experience for players that extends beyond the bingo hall floor

Casino 

The casino floor is digitizing at a fast pace...

  • The casino floor is rapidly digitising through new products such as cashless and RFID chips. With ICE London being the home of the international casino industry, ICE VOX will be hosting the sector's top operators, all of whom are on a journey to provide customers with a vertically integrated offering encompassing gaming, entertainment and better amenities
  • Following the pandemic, new development opportunities in the casino sector have continued to grow. We’re seeing projects in Japan and the US continuing to move forward, and redevelopment underway in a number of Macau properties

Lottery  

  • The lottery maintains its status as a key driver of revenue and funding for states and countries across the globe, even though the sector is currently undergoing big changes.
  • Reregulation in the US and Europe, as well as an ongoing process to select the next National Lottery operator in Great Britain, are the key factors behind the current uncertainty in the sector